BCA Semester 5 – MIS and e-Business – Unit 6: Launching a Successful EC Website (10Hrs)

Question 1

How important web contents are for e-commerce systems? Discuss their types. Justify, with examples. How web contents can be used to promote cross-selling, up-selling and promotions in e-commerce.

Marks: 10

Year: 2020 Final TU

1. Importance of Web Content in E-Commerce Definition: Web content refers to all information, text, images, videos, and interactive elements presented on an e-commerce website. Significance: - A

Question 2

Describe the website design criteria that one should show while designing an e-commerce website.

Marks: 5

Year: 2020 Final TU

1. Introduction Designing an e-commerce website requires careful attention to usability, functionality, and security. A well-designed website enhances customer experience, increases trust, and boosts

Question 3

What is Search Engine Optimization (SEO)? Explain the importance of SEO for the growth of a website.

Marks: 5

Year: 2021 Final TU

1. Search Engine Optimization (SEO) Definition: Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs).

Question 4

How can you evaluate whether the proposed e-commerce project is feasible or not. What can be the different funding techniques for a fresh graduate to setup a new online business? Explain.

Marks: 10

Year: 2021 Final TU

1. Evaluating E-Commerce Project Feasibility Feasibility Study is conducted to determine whether a proposed e-commerce project is practical, profitable, and sustainable before investing resources.

Question 5

What has Location-based Commerce done to help online business? Explain its main idea, components, and the application.

Marks: 5

Year: 2022 Final TU

1. Location-Based Commerce (L-Commerce) Definition / Main Idea: Location-Based Commerce (L-Commerce) is a form of e-commerce that delivers services, products, or information to users based on their

Question 6

What are the different ways an e-commerce website can be promoted so that it has a strong presence in the market? Explain.

Marks: 5

Year: 2022 Final TU

1. Introduction Promotion is crucial for an e-commerce website to attract visitors, increase sales, and build brand awareness. Effective promotion combines digital marketing, social media, partnership

Question 7

What are the different types of websites? Explain each of them in detail.

Marks: 5

Year: 2024 Final TU

1. Static Website Definition: A static website consists of fixed web pages with predefined content that does not change unless manually updated. Characteristics: - Simple HTML/CSS pages - No u

Question 8

What is SEO and explain the cycle of SEO? Explain the use of Bots in SEO?

Marks: 10

Year: 2024 Final TU

1. Search Engine Optimization (SEO) Definition: Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility and ranking on search engines like Google, Bing, or